drm

The media and entertainment industry is struggling to deal with piracy. While investment in content protection technology is growing, determined attackers always find a way to extract content. Once the content is out on file sharing networks, there is very little that can be done to block its redist…

When it comes to over-the-top (OTT) video distribution, we are seeing many of our customers opt for a multi-DRM approach. This means utilizing the DRM client that is pre-integrated into the viewing platform instead of installing a DRM. These natively available DRMs – the native DRMs – are developed…

Digital piracy is rife and stakes are higher than ever for service providers. So how can you build on DRM to reduce copyright infringement and minimize losses? The very nature of video piracy means it’s tough to put an accurate figure on global levels. But some estimates claim illegal streaming make…

By JT Taylor, Senior Marketing Manager, Service Provider Solutions Marketing, Cisco It goes without saying … Securing your prized assets is paramount. There is no upside to being King of the Kingdom if someone else has the keys. As our market evolves and RDK (Reference Design Kit) evolves with it, k…

  I was recently talking to an industry colleague about how incredibly focused we are, as a company, on the video marketplace. I meant it, so I was surprised to see the eyebrow-spiked reaction and their response: “How can you say that, when you just unloaded your CPE including set-top boxes, mo…

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case. Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy…

To keep their viewers happy, video broadcasters find themselves increasingly eager to offer the best possible deal. Crafting offers that win business has not always been easy. Traditionally, offers have been tied to a single device, such as a set-top box, and limited to rudimentary models such as su…

With over 25 years’ experience in content protection and over 250M VideoGuard secured devices, we at Cisco know a thing or two about security. We are harnessing this knowledge to further develop VideoGuard DRM, an open, comprehensive solution built to meet the Pay TV provider’s unique needs. For tha…