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Maciej Kranz

Vice President and General Manager

Corporate Strategic Innovation Group

Maciej Kranz brings 25 years of business and management experience to his position as Vice President, Corporate Technology Group. Kranz leads an effort focused on identifying and capitalizing on major technology market disruptions, shaping and amplifying Cisco technology strategy, and conducting technology due diligence for potential investments/acquisitions.

Prior to this role, Kranz drove the vision, strategy and P&L for a new hyper-growth business unit focused on Internet of Things. As General Manager, Connected Industries Group, he built a 220-person team and $250M business from the ground up in 18 months. He relentlessly evangelized the business across the company to establish the Internet of Things as a major Cisco initiative.

As VP Borderless Networks, Kranz led the efforts across Cisco businesses of defining, prioritizing, and delivering Borderless Network Architecture and roadmaps. Cisco networks enabled enterprises to conduct business and communicate from anywhere, anytime, and in any way they wish – as Borderless Networks.

With his tenure as VP of Marketing for the Wireless Networking Business Unit (WNBU), Kranz drove business and product strategy for business-class indoor and outdoor wireless and mobility offerings.

Kranz also led product management for the stackable Ethernet switching business unit, which he grew to a multi-billion dollar business across enterprise, small business, and Metro Ethernet networks.

Prior to Cisco, Kranz held various management positions at 3Com Corporation, where he was instrumental in the strategy, development and expansion into new markets of 3Com’s $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation in International Marketing.

Articles

May 24, 2017

INNOVATION

With Early Cancer Detection, IoT Saves More than Money—It Can Save Lives

This week at the Internet of Things World Forum, we’ve been hearing a lot about the transformational value of the Internet of Things (IoT) across many industries – manufacturing, transportation, agriculture, smart cities, retail, and finance. So many new solutions are on display that help organizati…

April 19, 2017

INNOVATION

Today’s IoT Opportunity: B2B or B2C?

With Alexa, Google Home, smart TVs and connected cars, consumer IoT applications are getting a lot of buzz. But it is too early to gauge the actual value of these solutions beyond their “cool” factor—we are still experimenting with the connected home value propositions in terms of building end-user…

March 1, 2017

INNOVATION

There’s Never Been a Better Time for IoT

I began this series on building the Internet of Things (IoT) about four months ago with a promise to unpack the hype and dig deep into the real factors you’ll need to consider on your road to IoT success. Along the way, I’ve shared insights I’ve gained over the past decade or so from working with th…

February 14, 2017

INNOVATION

Does IoT Need Service Providers?

As part of my current series introducing concepts from my book, Building the Internet of Things here is a short excerpt from the book: I remember a few years ago when we at Cisco decided to embrace and drive this new phenomenon of everything being connected, we had a fierce debate whether to call th…

February 8, 2017

INNOVATION

Do You Want Your IoT Project To Fail?

Of course not. Nobody wants their project to fail. But, as with any transition, especially one as far-reaching as the Internet of Things (IoT), we’ve seen some disappointments—and even a few truly spectacular failures. For example, “smart parking” solutions are a much-touted component of smart and c…

February 2, 2017

INNOVATION

The Times They Are a’Changing—and So Must Company Culture

Every generation since the ancient Greeks has observed that “the only constant is change.” But today, that change is accelerating exponentially and the Internet of Things (IoT) is helping to drive it in every industry—from mining to manufacturing, from agriculture to aviation. Never has it been more…

January 25, 2017

INNOVATION

Government’s Role in the Internet of Things

As part of this series introducing concepts from my book, Building the Internet of Things, I am taking a short break from my “Recipe for IoT Success” to offer a short excerpt from the book: Governments around the world are beginning to realize that IoT adoption will be one of the key factors defini…

January 19, 2017

INNOVATION

The Path to IoT Starts with One Small Step

As we look to the future, it’s easy to imagine how the Internet of Things (IoT) might transform the world. But it would be a mistake to try to start with a huge world-transforming implementation. As I’ve already discussed in my recipe for IoT success, IoT is a multi-year journey, not a one-time even…

January 11, 2017

INNOVATION

Technology and Business Process: Two Sides of the Same IoT Coin

When people talk about the Internet of Things (IoT), they’re often thinking about the cool new technologies involved—nano-sensors, micro-cameras, cloud computing, machine learning, analytics, blockchain, or even drones and autonomous vehicles. But as it turns out, if you try to implement IoT technol…