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Maciej Kranz

Vice President and General Manager

Corporate Strategic Innovation Group

Maciej Kranz brings 25 years of business and management experience to his position as Vice President, Corporate Technology Group. Kranz leads an effort focused on identifying and capitalizing on major technology market disruptions, shaping and amplifying Cisco technology strategy, and conducting technology due diligence for potential investments/acquisitions.

Prior to this role, Kranz drove the vision, strategy and P&L for a new hyper-growth business unit focused on Internet of Things. As General Manager, Connected Industries Group, he built a 220-person team and $250M business from the ground up in 18 months. He relentlessly evangelized the business across the company to establish the Internet of Things as a major Cisco initiative.

As VP Borderless Networks, Kranz led the efforts across Cisco businesses of defining, prioritizing, and delivering Borderless Network Architecture and roadmaps. Cisco networks enabled enterprises to conduct business and communicate from anywhere, anytime, and in any way they wish – as Borderless Networks.

With his tenure as VP of Marketing for the Wireless Networking Business Unit (WNBU), Kranz drove business and product strategy for business-class indoor and outdoor wireless and mobility offerings.

Kranz also led product management for the stackable Ethernet switching business unit, which he grew to a multi-billion dollar business across enterprise, small business, and Metro Ethernet networks.

Prior to Cisco, Kranz held various management positions at 3Com Corporation, where he was instrumental in the strategy, development and expansion into new markets of 3Com’s $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation in International Marketing.

Articles

April 4, 2019

INNOVATION

A guide to maximizing your chances of success with IoT

“Dream big, start small.” This may sound like a clichéd phrase from a motivational poster, but it’s actually a very valuable piece of advice for enterprises to heed when deploying Internet of Things (IoT) initiatives. By now, we all know that IoT has the power to drive digital transformations across…

February 28, 2019

INNOVATION

Diving Headfirst into the Co-Economy

Have you ever been to a fast-moving square dance? Partners dance together, spin around a time or two, and then move onto new partners. As the dance progresses, some people return to their original partners, while others will dance once and leave the floor. If you pay attention, this resembles a fast…

February 5, 2019

INNOVATION

Blockchain: Separating Hype from Reality

A few months ago, I wrote a piece dispelling some of the most common misconceptions about the ubiquitous internet of things (IoT). But as I mentioned in the article, IoT by itself is not truly transformational. To deliver the greatest impacts — creating new business models, markets and value proposi…

January 10, 2019

INNOVATION

Capturing the Full Power of Today’s Digital Age

When you were a youngster, did you ever ride a merry-go-round and couldn’t quite reach the brass ring that streaked by upon every rotation? You were so close, but didn’t have the full reach to grab the coveted prize. I’m hearing a similar frustration from business leaders around the world when it co…

December 4, 2018

INNOVATION

Future-Proofing your IoT infrastructure

IoT infrastructure plans may seem intimidating, but they don’t have to be, says Cisco’s Maciej Kranz. The internet of things (IoT) is digitally transforming businesses before our eyes. Throughout the past few years, companies across industries embarked on their IoT journeys with high hopes, focusing…

November 15, 2018

INNOVATION

Innovating in a Corporation: The Best of Both Worlds

(Note: This article was co-authored by Maciej Kranz and Alex Goryachev) We’ve all heard the romantic anecdotes of entrepreneurs. These entrepreneurs are the ones that work in corporations while working on their innovation. These are they who toiled furiously day and night in their garage, or took o…

September 28, 2018

INNOVATION

Overcoming the Dark Side of IoT

From Alexa’s random outbursts of laughter to claims that your smart refrigerator wants to kill you, it is easy to see why the Internet of Things (IoT) invokes negative connotations. Some may even say IoT has a dark side, fueled by security and privacy concerns along with uncertainty about what these…

September 20, 2018

INNOVATION

Take a Leap into the 21st Century of IoT

When Campofrio Food Group’s 17-year-old factory in Burgos, Spain, famously burned to the ground, the multinational meat processor turned tragedy into opportunity. With an eye on digital transformation, Campofrio rebuilt the facility as a connected factory, powered by the Internet of Things (IoT). Th…

September 13, 2018

INNOVATION

Generation IoT: Transforming Disruption Into Opportunity

During the last 25 years, organizations have had to reinvent themselves every three to seven years to keep up with the pace of change. Companies that missed one technology transition might scramble to catch up, but missing two meant a slow fade to obscurity, irrelevance, and death. Consider the rapi…