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Jeff Reed

Senior Vice President of Product

Security Business Group

Jeff Reed is Senior Vice President of Product for Cisco’s Security Business. In this role he oversees product management, customer success, and technical marketing for the industry’s leading security portfolio.

Previously, Reed was SVP of Cisco’s Enterprise Infrastructure and Solutions Group (EISG), encompassing a $16B networking product portfolio, where his focus was on delivering Cisco’s Digital Network Architecture (DNA). Prior to that, Reed had responsibility for the company’s SDN solutions and architectures for enterprise customers. Additionally he was General Manager for Cisco’s largest switching business unit, the Unified Access Group.

Prior to joining Cisco, Reed held a number of senior positions in large-scale enterprise software businesses, covering storage product development, alliances, and business development. He also served as president and cofounder of an e-commerce start-up venture.

Reed holds a Bachelor of Science degree in industrial engineering (with distinction) and a master’s degree in business administration, both from Stanford University.

Articles

March 3, 2019

SECURITY

5 Cybersecurity Trends to Watch

As we are about to enter another RSA conference, it is a good time to reflect on what changes we are seeing in the cybersecurity space. Between now and RSA 2020, here are five trends that I expect to see rise to the top. 1. New world application security takes off.  There is a traditional way of thi…

July 19, 2018

SECURITY

Redefining Data Center Security: Deliver Effective Workload Protection in a Multicloud World

For most businesses, the rapidly changing nature of the modern data center poses a significant security challenge. The data center remains the heart of digital enterprises, and IT departments are looking for solutions to make the data center accessible anytime, anywhere. At Cisco, we have redefined…

June 4, 2018

EXECUTIVE PLATFORM

On and Off the Court With the NBA

Recently, I traveled to New Jersey to visit one of the National Basketball Association (NBA) offices. Not only do we have a sponsorship with the NBA, but they are one of our customers. As a huge basketball fan, it was an awesome experience to see all of the hard work that goes on behind the scenes.…

April 16, 2018

EXECUTIVE PLATFORM

Protecting Users, and Uncovering the Last 1% of Threats

Security has changed a lot over the last 20 years, and the way we work has changed even more in the last five. Organizations around the globe are pushing the boundaries of what is possible, from both innovation and operational standpoints. On a weekly basis, I meet with customers who tell me how th…

December 14, 2016

EXECUTIVE PLATFORM

Trends in Enterprise Networking for 2017

2016 has been a fascinating year for networking. We are obligated to say that every year, but this year truly has seen some landmark innovations. The industry has made some great strides with digital transformation and Cisco has been at the forefront with multiple network innovations and awards. In…

September 13, 2016

NETWORKING

Turning Promise into Reality with iOS 10

A year ago, Apple and Cisco announced a partnership to transform business through mobility. Lofty goal to be sure. Since then we’ve been hard at work behind the scenes. Over the summer, more than 30 customers and partners — ranging from BT (UK) and DT (Germany), to KDDI (Japan) and IAG (Australia) —…

August 10, 2016

NETWORKING

Cisco DNA Skills Evolution

Enterprises are looking to design and deploy network infrastructure that responds faster to change. Cisco Digital Network Architecture (DNA) can help organizations get in front of this market movement by providing a flexible, programmable and open architecture, delivering the foundation for transiti…

July 11, 2016

EXECUTIVE PLATFORM

Transforming the Networking Industry Together

These days, every customer I meet with is “going digital” And with research showing that mastering digital can result 26% greater profitability who wouldn’t want to? But, if you are evolving to a digital business, you must build on a rock-solid foundation. Otherwise, you’ll simply be playing with a…

January 20, 2015

NETWORKING

Introducing Cisco Catalyst Multigigabit Technology to Future-Proof Your Network for 802.11ac Wave 2

As more and more users and devices are connecting to the network via WiFi, Cisco has been focused on creating the best wired network to enable mission critical wireless: In 2013, we introduced Catalyst 3850 & 3650 Stackable Converged Access Switches for wired & wireless networks. These swit…