subscription buying

Cisco’s software strategy has been getting great external validation following our recent series of major announcements in network infrastructure software and subscription buying models. In May, we introduced Cisco Enterprise Agreement, a simpler, more flexible way for customers to buy network…

Yesterday’s introduction of Cisco DNA Advantage and Essentials subscription-based network software will transform how infrastructure software is bought and deployed in the new era of networking. These latest innovations reinforce Cisco’s commitment to transition its business to a software-centric, s…

The way that people meet and collaborate changes constantly. Remote meetings are becoming ever more important. On January 24th, we announced our latest collaboration solutions, including the Cisco Spark Board. We’re ever-focused on solutions that change the game. We want to help you drive productivi…

With the announcement of Cisco ONE Advanced Security we’ve taken one more step to align our infrastructure software portfolio to the objectives of our customers as they make the transformation to digital business. As more and more of our customers digitize their businesses — moving application…

I wrote in my last post about the industry move to software subscription buying models. While the benefits to software companies and customers are clear, there are also many misconceptions about how this transition will happen. It won’t take place with the flip of a switch. As customers do with any…