Media Blueprint

Scale, speed, new consumer experiences — these goals all come to mind as drivers of the massive transformation happening in media & entertainment. When it comes to the underlying IP and cloud technology needed to bring this transformation to life, Cisco has a unique ability to deliver comp…

It’s nearly IBC time, which means that some 55,000-ish of us are about to pack up for the massive RAI Amsterdam exhibit hall(s!) for five days of media and entertainment convention bliss. This also means it’s that time when people start asking about what we’ll be focused on, demonstrating, and annou…

If you’re following the 2016 NAB landscape, you know that broadcasters and media companies (like yours!) are bracing for a traffic tripling, in and out of their data centers, as they grow content production for on-demand, multi-screen and 4K viewing. It’s all part of the pursuit of technologies and…