SP360: Service Provider

The revenue opportunity of targeted advertising

The data from an integrated video platform has huge potential to make advertising more effective. Updating their video infrastructure makes it possible for telecoms companies to supply the flexible and personalised services that their customers increasingly expect. That’s a pretty big deal – but it’…

Cisco Powers Wi-Fi Network at MWC 2017

Catching up on emails some two months after the event, I finally got a look at the impressive Wi-Fi network metrics from Mobile World Congress (MWC) 2017, where Cisco again worked with the GSMA to successfully provide one of the world’s largest carrier-grade Wi-Fi networks. During the event at…

Lights, Camera, Action: Sparking Conversations with a Live Demo at NAB

Written by Shawn Tylka, Cable & Media Field Marketing Lead Cisco is committed to the transformation underway in media, a vibrant and growing industry, and the National Association of Broadcasters Show (NAB) is a key opportunity for us to show off what we have been up to and how we are helping ad…

Keeping your edge by delighting customers

Unbeatable video quality and intelligent content discovery are two key elements of a great customer experience. Online video is a competitive market, with many different companies providing similar services. But there’s one way that businesses really can stand out – and that’s by providing a memorab…

Clearing the Fog Around Automation

Our last blogs highlighted the success factors for SDN & NFV transformation and the three pathways to Service Provider (SP) transformation. Many of you have responded to the results of the study. While the research was a qualitative look at issues facing SPs as they adopt NFV and SDN, we will fo…

There’s never been a better time to go to ANGA

Cisco’s theme at this year’s ANGA is ‘There’s never been a better time to transform your network’, and that’s because the network is now the key to delivering great video services. We know that IP is better than broadcast not only for consumer experiences, but also for the driving speed and efficien…

Drive Down Cable Network Complexity and Operating Costs

Double Digit Spend with Single-Digit Growth Across North America, cable operators face the same challenge of driving down network complexity and operating costs. The math is simple, how can they continue to spend in the double digits to support bandwidth demands, while only recouping single digit re…

Next generation video security: laying the foundations for transformation

Intelligent, threat-centric security gives businesses the confidence to create new, flexible video services To understand the importance of video security, we only need to take a look at the amount of revenue lost through unauthorised access to content each year. A report commissioned by the Motion…

Finding a Way Out of the Analog HFC Maze

Technology Limitations: Today’s Cable Access Network Today, cable operators support a broad range of last-mile networks — fiber, PON, and Ethernet. They’d like to use their substantial network assets to introduce new offerings and expand their business models, however with the current cable network…