Workers believe having a thriving broadband infrastructure plays a significant role in creating thriving economies
- 78% of the workforce believe broadband connectivity is now a necessity, as they settle into new work-life routines.
- 81% are calling for governments to urgently accelerate plans to provide high-speed and reliable internet for all.
- Digital divide further amplified as 46% state unreliable connection during the pandemic lockdown meant missing out on access to critical services.
London, United Kingdom, 24 June 2021 – As digital transformation evolves at pace and worker expectations grow to make hybrid work a reality, Cisco’s Broadband Index launched today shows having a thriving broadband infrastructure plays a significant role in creating agile and growing economies. 78% of the workforce believe broadband connectivity is now a necessity – with 81% calling for governments to close the digital divide, and urgently accelerate plans to provide high-speed and reliable internet for all.
Cisco Broadband Index, a commissioned survey of more than 13,500 respondents across the UK, Germany, France, Italy, Poland and Russia, asked workers about their current home broadband use patterns, changes they anticipate in the near future, and emerging expectations. Results show that as workers settle into new work-life routines, everyone being able to securely connect to fast and reliable broadband is critical to ensuring an inclusive recovery.
76% agree that this is vital to economic growth, and over half (54%) view investment in broadband infrastructure just as important as investment in other public utilities.
Digital connectivity has been described as a ‘precondition’ for achieving the European Union’s (EU) digital agenda[1], and work has already been well underway within countries.[2] Despite this, digital divide continues to develop. Almost half (46%) state that unreliable connection resulted in missing out on access to critical services during the pandemic such online medical care or education.
Adam MacHale, Vice President of Service Providers at Cisco Europe, Middle East, Africa and Russiasaid: “Policymakers recognise that the demand for secure, fast and reliable broadband access has exponentially increased, and are taking action accordingly. This includes EU and national strategies to ensure fibre-to-the-home for all households, and uninterrupted 5G coverage to all urban areas. Cisco is committed to working with service providers across the world to build the Internet of the Future so that their networks deliver stronger, more accessible internet for everyone, regardless of geographic limitations. Changing the economics of the internet is imperative if we are to create an inclusive future. This, as well as even closer collaboration between policymakers and communication service providers, is absolutely vital to be able to emerge stronger from the pandemic – one of the most unprecedented times in our history.”
Changing use patterns amongst workers, and preferred methods to connect.
Internet traffic spiked during the pandemic by 25%-45% in many regions across the globe[3] and has held strong, but this is only a glimpse of what the future holds. As people increasingly opt for flexibility and choice in how, when and where they work, 55% of those surveyed expect their home internet use patterns to stay the same or grow in the next 12 months. 21% expect usage to drop – but not to pre-pandemic levels they experienced previously.
When asked about preferred methods to connect in future, fibre-optic came out on top. Coming in second was having access to the internet as a public utility in all areas and households, with individuals protecting themselves with a self-selected password. 47% state that they would pay more for a safer connection.
Therefore, while rapid digitisation will create incredible possibilities for many, it will take transformation of our networks to truly scale and meet the ever-increasing demands of economies and societies.
MacHale concluded: “The network is the nervous system that allows everything and everyone to connect. Now is the time to reinvent it from within so it can efficiently scale, be safer, faster and more reliable. The internet of the future must help narrow the digital divide and enable an inclusive future for all.
Supporting Resources:
- Whitepaper: Cisco Broadband Index
- Cisco Cloud Native Broadband Network Gateway
- Cisco Routed Optical Networking
- Cisco 5G Network Architecture
- The Cisco Converged SDN Transport architecture
- Cisco Crosswork Network Automation
# # #
About Cisco Broadband Index
Cisco Broadband Index is based on a survey of 13,617 workers in the UK, Germany, France, Italy, Poland and Russia. It was completed in May 2021. The sample included respondents based in every region of each country, who either work full-time remotely; full-time in an office; hybrid, between home and the office; or on the frontline. The poll was conducted by independent research consultancy Censuswide, who abide by and employ members of the Market Research Society – which is based on the ESOMAR principles.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Network and follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
[1] https://www.euractiv.com/section/broadband/news/connectivity-is-the-starting-point-for-the-2030-digital-targets/
[2] https://ec.europa.eu/digital-single-market/en
[3] Data pulled from peering traffic points around the globe.
