Articles
Discover What Consumers Want from Wi-Fi and Mobile
Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research. Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices ea…
Observations from the 2014 Consumer Electronics Show
I am just back from attending the 2014 Consumer Electronics show in Las Vegas where I was meeting with customers and visiting the massive show floor. CES is an intriguing blend of extremes and contrasts: biggest and the smallest; connected and unconnected; wired and wireless; high tech – low tech. …
Unlocking Wi-Fi Enabled Value-Added Services
Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketi…
The Next Generation of Wi-Fi Debuts in Beijing
I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow. The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years. The membership includ…
Understanding the Changing Mobile User
The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggeri…
What Do Customers Want From Public Wi-Fi?
It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores…
Small Cells are Big Things in the Middle East
I recently had the honor to speak at the Small Cells Forum in Dubai. One thing is certain: Wi-Fi and small cells are certainly important throughout the Middle East and Northern Africa. Operators from throughout the region came together to learn how they could deploy small cells to meet their growin…
Wi-Fi Value-Added Services Improve the Retail Bottom-line
Retailing has always been a tough business. But, the move to online shopping, the challenging economy and changes in shopper’s behavior has placed even more pressure on traditional retail margins. Retailers are constantly looking for ways to get more people in to their store and to spend more. Tr…
Creating a Wi-Fi Monetization Virtuous Circle
In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Now mobile operators around the world are asking how they can effectively use Wi-Fi to help them cope with the huge surge in mobile data tr…