business models
Creating a Wi-Fi Monetization Virtuous Circle
In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Now mobile operators around the world are asking how they can effectively use Wi-Fi to help them cope with the huge surge in mobile data tr…
The Path to Wi-Fi Profitability
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will incre…
Wi-Fi: From ‘Poor Cousin’ to Preferred Partner
For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage.…