It’s funny how an 80’s icon can still mean so much to us today, and yet – still barely be a thought until it’s right in front of you. I wandered into Gayle’s Wine Bar in Llangollen, North Wales with my husband Neil and some local friends where a guy was leaning against the bar playing with a Rubik’s Cube.
I smiled at him and said, “I used to be able to solve the mystery of the Rubik’s Cube, many moons ago!” I ordered my favourite wine and thought nothing more of it.
A few days later, I received a calendar invite titled, ‘Innovation Meeting’. It’s not uncommon to be inundated with meeting invites at work, and while it leaves me feeling valued – I still realise the need to choose wisely so that there is time for actual work to get done.
But this invite stood out to me, it sounded different – and so I joined the call.
I didn’t think that I would add any real value to this meeting. I thought I would just be amongst really smart people with ideas in the Artificial Intelligence (AI) or Quantum Computing (the use of quantum-mechanical phenomena) spaces – and while I didn’t understand much of that, I knew it was the future and it was something I’d at least like to listen in on.
Another reason that drew me into this meeting was that Cisco had just redesigned their plans to focus on our customers – to take them on a journey, and to be completely obsessed with their success. In that redesign, the Customer Experience (CX) team was born. I’m part of CX and thought a meeting around innovation might help to inspire ways I could contribute to my own team.
While I listened in as the team members reminisced about previous fun ideas that highlighted our incredible teams – like a coffee mug we all love that said, ‘Keep Calm and call TAC’ (Cisco’s Technical Assistance Centre) – I was thinking: ‘A single message – is that enough? Could there possibly be a way to share MORE of our message with the world on who Cisco is and what we do?’
Suddenly, my mind wandered back to that guy at Gayle’s Wine Bar – the one with the Rubik’s Cube. Right then – the idea hit me!
I waited for a break in the conversation and then said, “What about using a Rubik’s Cube as a platform to create a ‘buzz’ around the new CX vision? We would have the capability to display SIX different messages about Customer Experience and our values.” To my amazement, everyone on the call thought it was a really good idea! Although the idea was originally mine, without my team (Stephen, Oli, Alex and our Marketing contact in the United States) the idea would not have become a reality.
The next hurdle we had to jump was deciding what would be placed on the six sides of the Rubik’s Cube, so the team got to work and what we decided upon truly echoed what Cisco and Customer Experience meant to us.
From obvious choices like our Cisco logo and giving back to new touch points like Cisco’s Customer Experience Journey – we were excited to see it all come together, all while highlighting our renewed dedication in being customer obsessed and transforming the technology lifecycle into opportunities that’ll inspire. The Rubik’s Cubes even had a QR code where folks could be informed of the latest and most relevant information from Cisco’s Customer Experience team.
There is so much in my personal career that would not be possible without Cisco, and I am thankful for opportunities like a recent 6-month job rotation from my present role as a High Touch Operations Manager to a Customer Experience Role Communities Manager or the many giving back opportunities that I never would’ve known existed. Honestly, much of what I had hoped to achieve – I didn’t think was possible, but the support I received at Cisco showed me how endless the possibilities are.
This experience has shown me that even though you might feel like you are only making a small contribution sometimes – you just never know where that idea will take you, and this is one ripple effect that’s gone on to create waves.
The Customer Experience Rubik’s Cube has now been showcased at Cisco Live Barcelona and presented to Maria Martinez, the Executive Vice President and Chief Customer Experience Officer. It has also been recognised by my manager Buu, who entered my team mate Oli and myself into the ‘CX Best of We’ Recognition competition – which is a way for employees in Customer Experience to recognize one another. In addition to that, we now have a new way of being recognized through the ‘6 Principles Award’, I was again nominated along with my team mate Oli for this award that represents courage and leadership when it comes to innovating and disrupting – so pleased to say we won!
All this stemming from the reminder of an 80’s icon while out with friends, and the acceptance of a meeting invite – WOW!
With the opportunities afforded to me by Cisco, I always know that the only true limit you have is your own imagination, and this experience is proof of that.
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Wow Well done Elaine, So good to see your idea take shape and grow wings..
So good to see that just one idea at the right time can evolve into this fantastic CISCO project !!
Where can I get mine !!
What fun, Elaine! Glad you're stepping forward and contributing your good ideas. Thanks for setting an example and sharing it. 🙂
Hello Elaine,
So our little award was just the start and you have become a ROCKSTAR …..
Congratulations . Enjoy the ride
Regards
Ralf
Love it !!! and well done Elaine.
Just one final comment… where do I get my rubiks cube from???
Brilliant blog well done you and also for speaking up on the call with your idea. ☺
Love this and I even made the pics.. Lovely to hear how the idea came about I didn’t know..
Well done ELAINE !! This is fantastic….
When you earn your first million I’ll be happy to receive a box of your fave NZ wine xx
Great blog, very interesting to read
Love this Ms. Elaine! Well done…and congratulations!
I read this over the weekend! You must be so proud, such a great achievement!
Congratulations!
Really proud of you Elaine – simple but so effective. Look forward to seeing more of your ideas in action. I know you are thoroughly enjoying your rotation into community manager role and am sure you will shine in the role and bring your vibrant personality and energy into the team.
Elaine great article! Proud of you and your accomplishments!
Yeah, Elaine! Where can I get one?!?
Thank you for all these beautiful comments, greatly appreciated, hopefully we can get some more made and I can give them, with a limit on ordering at least 500 or them charging a silly amount, it's a challenge getting more, but please watch this space…!!
Brilliant Elaine, very proud..love the story behind the idea, we need to step out, otherwise we will never know what contribution we can bring to the table…light bulb moment! Shine Bright Elaine…!
I solved my own puzzle: if I need any creative inspiration, I know who to call Elaine (sorry, I may need help with my “jokes” too).
Seriously though, this is so amazing and Cisco and this team are incredibly lucky to have you!
Way to go! Congratulations!
Well deserved award for a top talent !
If you know, can you please share how fast Maria can resolve one of these ? (just kidding)
Congratulations Elaine !
You don’t need to go a marketing training course my dear -you should be giving them! So happy for you that you have been so well deservedly recognized
You are a true creative Elaine!!! This is fab!! The Marketing team should be very jealous!
It’s almost 4am here in the US, I read this note, and had to respond!!
Congratulations Elaine. This is a bigger achievement than you even recognize.
As an attendee, there was so much tchotchke at cisco live. The only thing I brought back was this rubrik’s cube!!!
It was a big hit at the show and memorable. (for my daughter, who’s quite good at these cubes….it was extra hard)
Little did I know that you were the creator.
Nice job….you’ll have to sign mine when I see you next.
Cheers,
Congratulations Elaine!
Congratulations dear!
Well done again Elaine! Great to see the mighty HTOMs getting recognition for this!
Congratulations Elaine – we have talent in our midst!!!! I will definitely be showcasing this on our next BDM All Hands call.
Hi Elaine,
Congratulations on this fantastic achievement ! You should be very proud of this recognition and I want to make sure the whole team is aware of what you’ve done.
In Cisco we are always encouraged to exceed expectations, to do more than our day to day jobs and to go above and beyond – this is a great example !
I remember that when we had a leadership meeting with Maria Martinez in San Jose a few months back, Neil brought her one all the way from the UK and presented to her as a gift I bet she uses it daily !!
Well done Elaine.
This is amazing and so exciting for you and your team!!! This is innovation at work!
It’s nice to e-meet you! I just wanted to let you know how much I enjoyed your article. Thank you so much for sharing.
I love your words….”the support I received at Cisco showed me how endless the possibilities are”.
Have a wonderful upcoming weekend!
That's fantastic Elaine! It also evidences how you are always 'on the ball' and looking to be creative in your work. The comments from your colleagues are amazing and you should taken them to heart to give you confidence to keep taking risks and developing ideas. Well done again….xxx
I've read your blog – get you! Well done with the 'Cisco love in' in the last bit – I see a promotion on the way! Joking aside it was an excellent idea and I thought your blog was really well written. Well done you!
Well written…!