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Yaron Agami

Senior Manager

SP Product Marketing, Cable and Satellite Segments

Yaron Agami joined Cisco in 2013. He is responsible for product marketing of the Cable and Satellite industry segments. Since early 2008, he has held the position of the Director of Product Marketing in Jungo, a worldwide leader in gateway software.

Yaron previously served in start-up companies and in leading software companies, in marketing and product management positions, focusing on software as a service, telecom, management, and software development.

Yaron holds an MBA (marketing) and B.Sc. in Math and Computer Science (cum laude).

Articles

The Cable Story, Part 1: Is that light at the end of the tunnel a train, or sunlight?

To a certain degree, the cable industry invented the service provider market as we know it today. With us for over 60 years now, it can be considered an ‘old’ industry, certainly in today’s dynamic world. Luckily for them, they have the opportunity to reinvent themselves, to change, to adapt, to rev…

When Satellite Video Providers Met OTT

The pay TV landscape is changing. This is not news, obviously. But the pace of the change, how it’s shaping the industry and most importantly, understanding how TV operators are reacting to it are making things really interesting. Let’s level-set, first, to see if the change is indeed already here.…

September 12, 2017

SP360: SERVICE PROVIDER

Is the glass half empty or half full?

IBC is here again. And so just before all the noise begins, perhaps it’s a good time to take a step back and look at where the pay video industry, and service providers in particular, are going. So let’s get one thing clear; video is still the king of entertainment. Yes, the industry is changing, it…

Pay TV in Asia – Where is the puck going?

By Aunindo Ghosh Fifty countries, 4.5 billion people, and a multitude of cultures and economies. Asia Pacific is indeed as varied as it is vast. And that variation includes the way people watch TV. But if there is one thread that binds everyone in this region, it has to be the explosive growth of Mo…

December 16, 2016

SP360: SERVICE PROVIDER

Prepare Yourself for the Future of Video

Part 3: What does it take to win in an OTT world? In my previous post of this trilogy, I explained why I think that OTT video on the unmanaged network (aka. the Internet) is here to stay. Moreover, I suggested that by combining the advantages of Video-Over-IP with those of Video-Over–Broadcast, serv…

December 9, 2016

SP360: SERVICE PROVIDER

Is OTT Here to Stay?

Part 2: What does it take to win in an OTT world? In the first blog of this trilogy, I wrote that pay TV providers do not seem to perceive OTT video as a threat to their business. Well one thing’s for sure; there is plenty that we can learn from OTT video providers. They certainly brought new standa…

December 2, 2016

SP360: SERVICE PROVIDER

Is OTT Friend or Foe?

Part 1: What does it take to win in an OTT world? In this blog trilogy, I will try to shed some light on one of the more intriguing topics in the video industry– OTT video. I will discuss the reality of OTT video, the service provider’s perception of it, the future of the paid video industry and wh…

TV – The Future Starts Now, In Jerusalem

Written by Gidi Gilboa, Director of Marketing, SPVSS, Cisco When it comes to technology innovation, some may think that Israel punches above its weight. And they would be right. Known globally as the Startup Nation, Israel produces more early stage investment opportunities than Silicon Valley. Enter…

Heads Up, One-Way Network Operators: Yes, You Too Can Thrive in the Cloud Video Era!

The concept of Cloud Video no longer needs much of explanation. Nor does the benefits service providers can reap from a video cloud – benefits like greater service agility, reach to any screen in and out-of-home, personalization, and controlling costs with its “As a Service” framework. I mean, reall…