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Karin Surber

Global Sales Business Development Manager

Karin Surber is a Global Sales Business Development Manager at Cisco, where she is focused on accelerating sales in the Mid Market Space. Specifically she works closely with Cisco regional sales leads around the globe to help partners grow their businesses and grab more market share.

Karin has been with Cisco since 2007 and he has worked in various WW strategic sales roles, as well as in the US field sales organization supporting Small Business focused partners in the Mid West. Prior to coming to Cisco, she owned her own IT Services and Application Development Company, worked in B2B sales selling Project Based Services and worked for Anheuser Busch for ten years in Finance and Accounting.

Karin has a passion for coaching partners and sales organizations around using creative thinking to solve business problems while embracing the fundamentals. She enjoys reading and writing and has been published in multiple marketing related academic publications.  In addition to her work at Cisco, Karin loves to travel, and spend time with her two daughters, Kaitlyn and Molly.

Articles

September 24, 2014

PARTNER

What is Your Credibility Factor? Earn the Right to Say “No” and Win the Business

If you’ve had sustained success as a sales person, you can probably look back at your career and pinpoint one or two defining moments that moved you to the next level of credibility with your customers. These moments are different for everyone.  Maybe it was winning a huge deal against stiff competi…

July 30, 2014

PARTNER

Using Ongoing Marketing to Nurture Leads: Do You Know What it Takes to Get to “Yes”?

When I started in my sales career many years ago, I didn’t have the luxury of an established client base or a robust CRM package that reminded me who to call. I didn’t have a marketer funneling leads to me or setting up appointments on my behalf. No, each day I came into the office and started “poun…

June 25, 2014

PARTNER

The Secret Formula for Success: Leveraging Promotions for the Win-Win

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event.  On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those bl…

April 10, 2014

PARTNER

Recognition for Sales People: The Motivation They Crave

Having worked in Sales for more than 18 years, I have learned that all sales professionals have a common need for recognition and motivation.   Only about 5-20 % of sales people are, “intrinsically motivated” meaning internally driven and not seekers of recognition, whereas 80 percent are “extrinsic…