social DG

June 11, 2014

DIGITAL AND SOCIAL

How to Improve Your Targeted Marketing Efforts Using Social Insights

Over the past couple decades, an increasing number of business technology (BT) buyers have started to use social media. In 2012, more than 80% of BT buyers in the US and more than 75% in EMEA were seen to use social media for work purposes. As customers start to spend more time on these sites, the a…