seo
An SEO Strategy Isn’t Complete Without Social
About a year ago, SEO re-claimed its title as the number one source for referral traffic. It snagged the title from social media, which held it since 2014. The news made headlines throughout the digital marketing world and marketers took notice. According to a 2018 survey by Ascend2, 91 percent of m…
Optimize Social Profiles for Better Search Engine Results
Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with…