Jeff McEachern

It’s easy to understand the value of adoption from the customer’s perspective, at least on the surface. But there’s a lot more to it than meets the eye. To connect the dots between adoption and value realization as sellers, we must first recognize the drivers behind every purchase, and the outcomes…

Even as technology offerings improve at light speed, customers’ needs to improve their bottom-line remain largely the same. They want results, and a healthy return on the investments they’ve made. As we’ve built out our customer success organization, and taken our partners along with us on our journ…