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People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying…

Every year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days…

According to a Nielsen study, social media is no longer in its infancy.  No kidding. During the November military confrontation between Israel and Hamas, social media played a very grown-up role.  What distinguished it from past politically-charged social media exchanges was the participation of sta…