October 8, 2014 Leave a Comment
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Partner

IoE: So Much Data, So Many Great Partner Opportunities

You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of Everything will change automobile maintenance and repair. Twenty minutes later – after we had discussed how quickly cars are becoming smarter and connected – I was on my way home with yet another example of just how fast the Internet of Everything is coming our way.

IoE — the networked connection of people, process, data, and things — is spawning business opportunities in just about every walk of life. However, the proliferation of traditional and new data sources and the movement of data to the cloud are making it harder for businesses to access all their data assets. Research shows that through 2017, a whopping 90 percent of the information assets from big data analytic efforts will be limited to specific project siloes and — more importantly — unleverageable across multiple business processes. [Source: Gartner “Predicts 2014: Big Data”]

The Cisco Services Connection

This is where Cisco’s services can help. We know that services are critical to help you realize the value in IoE and to accelerate your growth and profitability. As a result, we are evolving our portfolio so you can address new customer care-abouts for market transitions in big data, analytics, mobility, cloud, security, and social.

Raja October Image

To help you capitalize on customers’ challenges with big data and analytics, we offer Cisco Data Virtualization. This integrated data platform enables your customers to query all types of data across the network as if it were in a single place, not restricted to siloes. You can grow your practice and find new revenue opportunities by helping your customers make better decisions with scalable offers that increase the value of their network. Through a unified view of business data, you will help customers adapt quickly to business changes in real time without physically moving data.

The partner advantages are significant:

  • Gain a competitive advantage by delivering greater business agility through real-time data extraction, processing, and analytics
  • Provide your customers with significant cost savings
  • Create new revenue streams by reaching new markets and expanding business opportunities
  • Add your own services to differentiate your business with flexibility and speed

Calls to Action

Here at Cisco, we believe IoE represents a $19 trillion global opportunity over the next decade. If you are looking to expand your services practice while seizing on IoE growth opportunities, start by reviewing the Data Virtualization Overview. Then contact an expert for a demonstration or to discuss the benefits for your specific environment. IoE is a potential gold mine for the partners who learn to mine its opportunities.

A little carpe diem could go a long way with an opportunity this sizable. Please let me know what you think.