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Yves Padrines

Vice President, EMEAR Sales

Global Service Provider

As VP GSP EMEAR Sales, Yves Padrines is responsible for all Cisco products, solutions and services business for Service Providers & Media accounts in EMEAR such as Liberty Global, Sky group, Orange, Altice group, Canal+ group, Viasat, France SPs like Free, Bouygues Telecom, OVH, Eutelsat and other Media accounts in Europe such as Disney, Time Warner, Discovery, Sony … He is also in charge of the SP Video Architecture in EMEAR including SP Video Software & Solution, Connected Devices and Cable Access.

Prior his current role, Yves was VP, Cable, Media and Video EMEAR in the GSP organization and before that VP of the Service Provider Video Technology Group in EMEAR at Cisco.

Yves joined Cisco through the company's acquisition of NDS in mid-2012 where he was Senior Vice President & General Manager EMEA. Throughout his tenure with NDS (News Corp group, 2004-2012), Yves held a number of general management and senior executive roles.

Before joining NDS, Yves served in various capacities in sales, product marketing, business development, finance and business consulting with international companies in the media and technology industries including Vivendi/Canal+ Group, Creative Labs Inc in California and PriceWaterhouseCoopers

Articles

September 18, 2017

SP360: SERVICE PROVIDER

Good network security means thinking holistically

Combating hackers is tough. They’re always out there, searching for new ways to attack. But for effective network security, Telecom service providers can learn something from nature. And look at the way that bees protect their hive from bears. Here is the story SECURITY BEFORE, DURING AND AFTER AN…

There’s never been a better time to go to ANGA

Cisco’s theme at this year’s ANGA is ‘There’s never been a better time to transform your network’, and that’s because the network is now the key to delivering great video services. We know that IP is better than broadcast not only for consumer experiences, but also for the driving speed and efficien…

Next generation video security: laying the foundations for transformation

Intelligent, threat-centric security gives businesses the confidence to create new, flexible video services To understand the importance of video security, we only need to take a look at the amount of revenue lost through unauthorised access to content each year. A report commissioned by the Motion…

Developing the Agile Video Services of the Future

Using cloud-based software, it’s simple to launch and refine agile video services The world of online video is changing fast. People watch an increasing amount of content over the internet. And the success of over the top services like Netflix means that they also expect to be able to access it chea…

Seamless viewing in a world of multiple screens

The Cisco Infinite Video Platform can enable service providers and OTT video businesses to cater for the complex multi-screen habits of today’s viewers The way we watch video is changing. Yes, people still sit down in front of the TV to watch live programmes – but increasingly, this is only one part…

Four reasons why it’s easier than ever to launch new video services

Service providers want to offer flexible video services in a simple way. Here are four reasons why they no longer have any excuses not to I magine that one of your customers was watching a film on TV at home, but then wanted to restart watching it the next day on their tablet on the train, while con…

Meeting the IP video challenge

To succeed in future, service providers will need technology that can meet increasingly sophisticated customer expectations If you’ve ever found yourself becoming addicted to the latest online TV series, it won’t come as a surprise to learn that video is increasingly dominating the internet. In fact…

November 14, 2016

SP360: SERVICE PROVIDER

How Programmable Networks are Enabling the Internet of Things

Smartphones may have become ubiquitous, but the demand for internet connections shows no sign of slowing down. In fact, the opposite is true: the growth of the Internet of Things (IoT) is rapidly boosting the number of devices that need a connection. The growth of IoT presents a real opportunity for…

Why 5G is a lot more than just 4G on steroids?

Don’t get me wrong. I’m looking forward to faster mobile internet as much as the next person. But the significance of 5G goes much further than that – particularly for mobile network providers. Here’s why: The 5G mobile broadband connected society Last September, the United Nations’ informatio…