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Sanjeev Mervana

Senior Director

Product & Solutions Marketing

As Senior Director of Marketing for Service Provider Business at Cisco, Sanjeev is responsible for setting and executing the strategic direction of products and solutions for Cisco Service Provider Solutions and Architectures around SDN, IP NGN, Mobility, Cloud and Video for   Cisco’s global service provider customers.

Sanjeev is an expert on a broad portfolio of intelligent Routing & Switching platforms, solutions software & architectures designed to meet service provider needs. Recent accomplishments of Sanjeev, includes the successful introduction of  ASR 9000 , ASR 900 & ME3600/3800  in the Service Provider Market segment,  as well as running the business of Carrier Ethernet Edge routing with platforms like Cisco 7600.

Sanjeev has been with Cisco for over 14 years and has authored a Cisco Press Book “Design Principles of DSL Based Access Solutions.” With over 20 years of experience in networking, Sanjeev has held prominent roles leading innovative and architectures and solutions around SDN, Broadband Aggregation, IPTV Carrier Ethernet and Mobile IP RAN business within Cisco.

Sanjeev holds a Bachelor of Engineering in Electronics from Pune University and currently resides in San Jose with his wife, daughter and son.

Articles

What’s New With Cisco’s Evolved Services Platform (ESP)? A Peek Inside the Service Provider’s Software …

In February we announced the Evolved Services Platform (ESP) as part of our Service Provider Cisco Open Networking Environment.  The ESP consists of a service broker (a storefront for SP applications), a catalog of virtual functions (components of the offerings) and an orchestration engine, which is…

Lighting up Cisco’s Packet Optical Network Conference

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions Timing is everything.  Faced with the ever-increasing challenges and opportunities of the Internet of Everything (IoE), the timing of Cisco’s Spring Packet Optical Networking Conference, May 13-15 at the Dolce Hayes Mansion…

Cisco Technologies featured at OFC/NFOEC’14: Programmable, Converged & Highly Scalable

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions This past March at OFC/NFOEC’14 in San Francisco, California, Cisco was a once again a significant part of the leading edge dialog.  Organizers took full advantage of the dynamic Moscone Center facilities to create a highly…

Demystifying Multi-layer Convergence and SDN at OFC/NFOEC 2014

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13).  Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this…

September 11, 2013

SP360: SERVICE PROVIDER

The Programmable Network: IP and Optical Convergence

Someday soon, personal sensors, wearable gadgets, and embedded devices and services may make today’s PCs, laptops, tablets, and smartphones look quaint by comparison. But as the Internet of Everything­ (IoE) ─ with its diverse array of devices accessing a plethora of existing and new services ─ cont…

The Programmable Network: Elastic Services

In our last blog on “Advanced Flow Control” we used the metaphor of a three-dimensional collection of intersecting highways of many different kinds with a wide array of vehicles carrying various types of passengers to represent the Internet of Everything­ (IoE).  The IoE concept has come a long way…

The Programmable Network: Advanced Flow Control

The increasing diversity and complexity of traffic traversing the Internet of Everything­ today can be imagined as a three-dimensional collection of intersecting highways of different kinds (e.g., corporate WAN, Internet, mobile, Wi-Fi, cellular, cable, cloud), with a wide array of vehicles (e.g., P…

The Programmable Network: End-to-End Visualization and Control

In our last blog, we talked about the next generation Internet. It will be about the Internet of Everything­ ─ people-to-people, machine-to-machine, machine-to-people, trillions of things coming online in coming years. Software Defined Networking (SDN) is only part of the overall solution.  Real-tim…

April 1, 2013

EXECUTIVE PLATFORM

Programmable Networks Will Power the Internet of Everything

We’re 13 years into the new millennium and we still don’t have flying cars, house cleaning robot maids or refrigerators that talk back to us.  Not everything predicted for our Jetson-like future came true — or maybe not as quickly as expected.  Yet, that doesn’t mean it won’t happen.   Our ind…