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Jennifer Rideout

Marketing Manager, Canada

Marketing

Jennifer joined Cisco in 2016, taking responsibility for marketing content development and strategy across vertical industries and small- and mid-sized businesses. In her role, she creates engaging, relevant and personalized content for business leaders across Canada.

Prior to joining Cisco, Jennifer was a Senior Public Relations Consultant and Social Media Specialist with StrategicAmpersand, a technology-focused communications agency.

In her 11-year career, Jennifer has consulted and supported technology companies across Canada in multiple industries, including oil and gas, utilities, manufacturing, retail, education and healthcare.

She is based in Toronto.

Articles

Watch On-Demand: The Future of Retail Webinar

Retail is an industry in transition. As customer expectations rise and personalized experiences become the norm, many retailers look to technology as a potential solution … but given the complexity of alternatives and numerous solutions, many retailers struggle with which technology to purchase. Whe…

February 27, 2018

RETAIL AND HOSPITALITY

The Future of Retail: What’s real and what’s hype after NRF 2018?

NRF is over, and now is the time for retailers to focus on their investment choices. Join us on March 21 to learn more. If you attended the National Retail Federation (NRF) Conference this January – and perhaps even if you didn’t – you probably heard about the award-winning Cisco ToyBox A fully func…

July 13, 2017

MANUFACTURING

Transforming the Mining Industry with Barrick Gold

Global mining leader Barrick Gold is at the forefront of digital transformation. The organization, headquartered in Toronto, Ontario, is focused on becoming a 21st century company – a priority that drives Barrick Gold to integrate technology into everything they do. Look no further than Barrick’s re…

February 7, 2017

MANUFACTURING

A Bromance for the Ages: When IT met OT

Jordan and Pippen. DeMar and Kyle. Magic and Kareem. The Great One and The Moose. Edwin and Jose (…too soon?) Sports history is filled with dynamic duos. Players who so perfectly complemented each other in skills and personality that they elevated their entire team to greatness. A business is no dif…

February 2, 2017

MANUFACTURING

Team Chemistry and Industrie 4.0

What do the Kansas City Royals, Pittsburgh Penguins, and Leicester City FC have in common? If you guessed they were all league champions in 2015 or 2016, you’re right. But in addition to winning it all, each had an abundance of team chemistry. Yes, chemistry. As every sports fan knows, talent wins g…

December 13, 2016

MANUFACTURING

Your Plant Floor Needs Auston Matthews. Here’s Why.

Auston Matthews is a fog node. So are Tom Brady, Steph Curry, Cam Newton, Mike Trout and Jake Arrieta. But what’s a fog node? Fog nodes are a key element of fog computing, also known as edge computing, which is a relatively new concept in the technology industry. Simply put, fog computing allows co…