data services

The Story of How Data Virtualization Became Data Virtualization

Someone recently asked me about the origin of the Data Virtualization category name. From my unique perspective as the software marketer who drove the term and category’s successful adoption, I enjoyed the chance to share the Data Virtualization category story with them.  And in this blog, I thought…

July 9, 2014

DATA CENTER

New Horizons, New Possibilities: Announcing Data Virtualization Day 2014

With Big Data, the Cloud and the Internet of Everything transforming our world, the possibilities are staggering.  And status quo means falling behind.  These truths drive Data Virtualization Day 2014’s theme: New Horizons, New Possibilities.   This year marks the fifth anniversary of Data Virtualiz…

June 25, 2014

DATA CENTER

Data Abstraction: The Lingua Franca for Data Silos

Enterprises are seeking ways to improve their overall profitability, cut costs, reduce risk and more through better leverage of their data assets. Significant volumes of complex, diverse data spread across various technology and application silos make it difficult for organizations to achieve these…