How to Offer Immersive, Digital Experiences While Safeguarding Your Premium Content

For media organizations, your time is now! The shift from SDI to IP is enabling you to be more agile, operate at a lower cost, and gain the flexibility to deliver premium 4K/UHD content to subscribers on virtually any device at anytime, anywhere. From the time content is acquired, put through production, and finally distributed, your environment is moving at lightning speed. Connected networks allow your teams to instantly collaborate to meet both work deadlines and the evolving demands of today’s audience. With the popularity of OTT delivery, IP video is unlocking tremendous capabilities to deliver your premium content to a massive, rising number of screens, in various form factors and in locations that were once thought impossible. Projections point to 8 billion connected devices by 2020 with video driving 82% of global IP traffic.

Taking advantage of all that cloud and IP technologies can offer is where you need to focus so you can monetize video consumption and strengthen customer relationships. But the reality is, as media organizations drive forward with digitization, their data center and corporate IT environments are increasingly vulnerable to sophisticated attacks.

Over the past few years, we have become familiar with breaches that directly impacted major media organizations like Sony, TV5Monde, and Yahoo. In the case of TV5Monde, their organization was taken offline for approximately 24 hours while hackers took control of 11 live broadcast channels and displayed malicious content. Security incidents within Yahoo’s environment led to Verizon devaluing their purchase of the media company by $350 million. When combined with the cost of clean-up following the breach, the financial impact is quite substantial. Clearly, it’s time for media organizations to rethink their approach to security.

Multi-vendor security solutions have left gaps and blind spots in your network. With 28% of media companies reporting that they have suffered cyber attacks, hackers are exploiting these vulnerabilities. These traditional security deployments are costly and complex to maintain.

But imagine working with one trusted partner who understands the complexity of your environment and the targeted attacks that aim to do harm. Imagine security that seamlessly spans your entire media production and corporate IT environment, securing your network from creation and acquisition, through to production, distribution, and consumption.

Used by more than 100 media and content providers around the globe, Cisco provides a multi-layered security solution that works to protect your infrastructure, video content, and customer information. Our integrated best-of-breed architectural approach is simple, open, and automated, closing gaps in your network and providing greater visibility so you can see and respond to attacks quickly.

Security from media creation to consumption:

Cisco’s portfolio of integrated cyber security solutions include Next-Generation Firewalls (NGFW), Next-Generation IPS (NGIPS), Distributed Denial of Service (DDoS) Mitigation, Advanced Malware Protection (AMP), Policy and Access Control, Network Visibility and Enforcement, Cloud Security, Web Security, and Email Security. Working together, these solutions stop more threats and reduce your time to detect and remediate when an attack does happen. For example:

• Strengthen your network perimeter and tightly control access to your media production data centers and corporate IT, preventing unauthorized users from compromising your video content and customer data. With Cisco Firepower Next-Generation Firewalls (NGFW) you can see and control all video production and corporate traffic and enforce granular segmentation and access rights to digital assets across users, systems, and networks.

 

• If an attacker tries to compromise your business, you can prevent service disruption and keep your infrastructure secure. With our integrated Cisco Firepower Next-Generation Intrusion Prevention System (NGIPS), distributed denial-of-service (DDoS) mitigation, cloud security delivered by Cisco Umbrella, and Cisco web and email security solutions, you can continuously protect against spam, malware, DDoS, and other advanced attacks.

 

• Because breaches do occur, network behavioral analysis by Cisco® Stealthwatch, along with Cisco Advanced Malware Protection (AMP) and Cisco Threat Grid sandboxing solutions (on premises or in the cloud), continuously scan traffic and files to find new malware or targeted attacks. Compromises that would have gone undetected for weeks or months are quickly identified. With Cisco Identity Services Engine (ISE) working together with Cisco Firepower and/or Stealthwatch solutions, should malware become active, we track where the malware has been, what systems have been affected, and isolate the threat so you can remediate and get back online quickly.

Be the leader you want to be in the era of digital media, while safeguarding your business, content, and customers.

Visit us at the Cisco booth #SU8502CM in South Upper, Connected Media at NAB 2017 and let us show you how security solutions can enable the needs of your business.

Please make sure to check out our Service Provider Security page as well.