Due to the overabundance of choices, going to the mall can sometimes make your head spin.
One of France’s biggest property groups, Altarea Cogedim, recently built Qwartz in Villeneuve-la-Garenne. At this mall there are so many stores having so many sales, oftentimes just buying a pair of pants can be a harrowing experience for shoppers.
On the opposite side of the same coin, merchants are also drowning in a flood of choice too. Over a million unique visitors come through the mall every year, but shop owners don’t have the right data to know what items their customers are looking for.
The people behind Qwartz wanted something unique to make their shopping plaza stand out amongst the other malls in the area, which is situated north of Paris. Working closely with Cisco, Qwartz utilized a new solution that would help overwhelmed shoppers as well as weary merchants. Deploying a Cisco Wi-Fi network using Cisco Aironet access points, Qwartz loaded the network with Cisco Connected Mobile Experiences (CMX).
Thanks to Cisco, shoppers are able to experience a fully connected retail engagement. CMX knows when a customer returns to a particular shop and sends special offers directly to their mobile device when they are close by. Whether it’s a special alert letting you know it’s Happy Hour at the bar next to you or a text message alerting you that the boutique you’re walking by is having special sale on sweaters, the messages are specifically targeted to the customer.
CMX works for merchants too by providing them with data about particular customers. CMX tells shopkeepers about what their customers shop for the most, what items they are looking for or other behavior. Merchants are then able to use this information to post sales or other interesting bargains dedicated to attracting more customers.
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This seems awesome. Is this something that will be rolled out to other countries soon?
CMX is such a cool technology from both sides of the fence – retailer and customer. From the retailers perspective being able to see a heat map of your stores, what displays are popular and correlating them to the other data you have gives you such a rich pool of information. As a customer seeing offers on things I am interested in and promotions for other shops nearby that I may also be interested in – fantastic