Why I love working trade shows like Microsoft TechEd for Cisco

I have lost count of the number of trade shows I’ve worked over my career. But working trade shows for Cisco over the past 14 months has been a uniquely positive experience. Microsoft TechEd North America 2013 makes my 5^th show evangelizing Cisco UCS and our solutions.

I have been able to have long (sometimes up to 45 minutes) conversations with potential customers who have heard about UCS and want to learn more. Their reactions on how Cisco does it differently from others in the industry is an eye-opener for them – whether it the technology or the economics of the solution. They all walk away saying they are going to have to dig deeper into our solutions and contact their account team / partner.

It has become almost embarrassing the amount of praise our current customers heap on us when they come by the booth. Embarrassing because I’m just a very small part of what makes UCS successful; Cisco has a very strong team behind UCS and I wish they all could hear the great things the customers are saying about their experiences.

There are still two days left to stop by the Cisco booth and learn about:

Share