Cisco’s Day One for SAP Sapphire/TechEd Madrid

Cisco’s Day One for SAP Sapphire/TechEd Madrid

Day one was a successful day for Cisco at SAP TechEd Madrid. Our booth was full most of the day with customers looking and discussing the solutions in our booth.

We had a FlexPod and VBlock rack in our both which attracted quite a lot of attention. We were able to explain both of these solutions to those who came by the booth. We also spent quite a bit of time talking about ITPA and how that solution enhances Cisco’s UCS server platform for SAP HANA and how this differentiates Cisco from the remaining certified hardware vendors for SAP HANA.

Cisco UCS is also represented in the SAP HANA Test drive area, where SAP is demonstrating application development on a Cisco UCS C460 platform for SAP HANA.

Michael Missbach, who manages Cisco’s SAP competency center in Walldorf Germany, was the leader in two Microforums on Tuesday. The first was SAP on the Cloud and the second was a Microforum with TUI Travel’s (HotelBeds) CIO Mr. Garcia. He was able to discuss his installation of SAP on Cisco UCS as well as his use of SAP HANA on Cisco UCS and how this architecture design saves him approximately 150,000 Euros a year. Read the story here 

There were also meetings with Portugal Telecom, Almaviva, and Korea Telecom during the day, all of which were very productive

Besides the customer meetings, there were numerous meetings with different partners during the day

Cisco hosted the Vblock party in our booth late in the day, which attracted a big crowd culminating with the entire crowd chanting “Cisco sells Servers” which could be heard through the exhibit hall.

Overall we had over 200 visitors to our booth.

Overall, a very successful day for Cisco

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