Why is Titanic the Most Watched Movie of All Time?

Greetings and welcome to the Customer Stories Blog! This is our first post and we hope you join us back here each week as we try our best to educate and entertain you with stories and topics that we think you may care about.

At the core of Cisco, we are a technology company and we know that our products and solutions are important to talk about. But alongside the technology, we want to share stories of how people just like you are using it to transform their business and benefit their customers. Who knows, maybe you’ll want to join us to share your story as well.

Now that we have our blog introduction out of the way- let’s get to why you really clicked on the post: Why is Titanic (one of) the most watched movies of all time?

Maybe because scenes like…

Jack: Winning that ticket, Rose, was the best thing that ever happened to me… it brought me to you. And I’m thankful for that, Rose. I’m thankful. You must do me this honor. Promise me you’ll survive. That you won’t give up, no matter what happens, no matter how hopeless. Promise me now, Rose, and never let go of that promise.

Rose: I promise.

Jack: Never let go.

Rose: I’ll never let go, Jack. I’ll never let go. I promise.

Still bring a tear to your eye…

This movie, created in 1997, has been around for 20 years. In these two decades, it held the record for box office gross sales for twelve years. When released to DVD in 1999, it became the best-selling DVD and first ever to sell one million copies. As of September 2017, it still holds positions three and two for Top 100 movies of All-Time for Domestic (US) sales and Top 100 movies All-Time Worldwide Gross Sales.

Why? It’s because (in our opinion), it’s a story that resonates.

Within this story of survival, there is hope. In this story of searching, there is vulnerability. And in this story of love, there is sacrifice.

There are people who are rich and poor. Selfish and selfless. There are topdogs and underdogs.

But in the end, the story was about a promise to never let go.

While technology stories may not be as intense or dramatic as Rose and Jack’s love, we know they are important. And as you reach for the proverbial “Heart of the Ocean” that will take your business to the next level, we want to share stories in a way that resonate with you.

Thanks for reading our blog. We can’t always promise you epic drama, but maybe (like the free ticket) it will be the best thing that ever happened to you.

---

^Sources:

^{(September, 2017). All-Time Box Office Top 100. Retrieved from http://www.filmsite.org/boxoffice.html}

^{Cameron, J. (Director). (1997). Titanic. [Motion Picture]. United States: Twentieth Century Fox Film Corporation.}

^{Graser, Mark. (August 25, 1999). Titanic DVD ‘Sinks’ Record. Variety. Retrieved from http://variety.com/1999/film/news/titanic-dvd-sinks-record-1117750778/}