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Usha Andra

Marketing Manager

SP Industry

Usha Andra is a senior analyst on Cisco’s SP thought leadership team that is responsible for developing and maintaining leading global research and market intelligence initiatives. She has been one of the key contributors to Cisco Visual Networking Index (VNI) and Cisco Global Cloud Index (GCI)—the company's ongoing thought leadership effort to forecast and analyze the growth and use of the Internet, IP networks and cloud based networks worldwide. While Usha has been involved in all facets of the above projects, her focus has been on identifying and analyzing trends related to broadband network quality by mobile and fixed technologies, Wi-Fi strategies and cloud application readiness.

Usha has been with the company for 10 years. She started her career with Cisco’s Strategic Marketing Organization focusing on the consumer and home networking segment and then joined the Service Provider marketing organization. Usha has had prior experience in Internet advertising and digital marketing, in creating solutions for full service campaign management. She has earned an M.B.A. degree from San Jose State University, California and has a B.E. in Electrical Engineering from Bangalore University, India. Usha has served as an adjunct faculty member at the College of Business at SJSU, teaching undergraduate and graduate courses.

Articles

September 28, 2016

SP360: SERVICE PROVIDER

Multimedia Millennials: Cable operators offer more apps and streaming services to young consumers

According to Pew Research, one-in-seven Americans are television “cord cutters”, Millennials’ (18 – 34 year olds) are leading the way in bypassing traditional TV viewing with video streaming services, leading to a generation of cord cutters and cord nevers. According to new research from The D…

July 18, 2016

SP360: SERVICE PROVIDER

Summertime and the viewin’ is easy (depending on your broadband connection)

Summer is my time to play catch up with TV. There is a huge list of TV shows and movies that will be streamed on Netflix and Hulu from the past year. Netflix may even allow you to download its videos, according to recent news. Over a gigabyte of data is consumed to watch an hour of “Game of Thrones”…

July 21, 2015

SP360: SERVICE PROVIDER

The Ubiquitous Nature of the Internet of Everything (IoE) drives new Network Requirements

Co-written with Taru Khurana, Senior Analyst, SP Thought Leadership The ubiquitous nature of Internet of Everything (IoE) is driving a digital transformation in many industries and businesses. This digital disruption has already begun and it’s driving advanced cloud access and network performance r…