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Barry Fisher

Senior Manager

Security Solution Marketing

Barry Fisher leads multi-product solution marketing across the security and networking portfolios. In this role, he is focused on how Cisco can address customer's use cases, such as securing the branch. He started his career in security at Websense (now called Forcepoint) in 2005, and joined Cisco through its acquisition of OpenDNS in 2015. He strives to break away from the speed, feed, and FUD marketing tactics that dominates the security industry. And explain, as simply as possible, how multiple products working together solves a problem and delivers more value than alternatives.

Barry lives in San Francisco and is an avid backpacker, international traveler, and nature photographer.

Articles

March 11, 2020

SECURITY

Are You Going About the Talent Shortage Wrong? It’s Time to Stop MacGyvering

We all know the stats. The security workforce shortage is impacting two-thirds of organizations, while the gap — currently at 4 million — continues to grow. Security teams are short-staffed, to the point where a 25% say the inability to keep up with the workload is a root cause of security incidents…

March 3, 2020

SECURITY

Security’s Vicious Cycle

Security Reimagined — Solving an Old Problem with a New Approach A decade ago this January, Steve Jobs challenged the conventional wisdom about tablets, unveiling the iPad with the words, “What this device has done is extraordinary.” Coming on the heels of iPhone’s smashing success three years earli…

January 14, 2019

SECURITY

Forrester’s Zero Trust or Gartner’s Lean Trust?

Zero trust is misnamed There’s been many management approaches that include the “Zero” term. In shipping, there was “Zero Inventory”. In manufacturing, there was “Zero Defects”. In environmental planning, there’s “Zero Waste”. So, it’s not surprising that the security industry has adopted “Zero Trus…

June 8, 2018

SECURITY

Ready for takeoff into the era of direct internet access?

Buzz… I pull out my phone and see my pre-boarding reminder. I click the flight number pre-authorized and -populated in my ridesharing app. A car arrives minutes later, and the next thing I know my driver has pulled onto SFO’s tarmac. Directly in front of me, I see my plane’s boarding stairs ab…