Our Week as Video Broadcasters: 5 Insights

In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live  on Cisco.com, specifically from our home page.

Well, we did it. For four days, May 19-22, our live video coverage on our home page included:

John Chambers keynote

Rob Lloyd keynote

Industry keynote — IoT

Guest keynote — Sal Kahn from Kahn Academy

Here are a few snapshots of what it looked like:

Now that the event is over, what did we learn — and where do we go from here?

Video is engaging. Over 7,000 people clicked on the spotlights to view the live streaming videos in just four days.

Video and screen size matter. The larger the screen, the longer the attention span. We delivered a fully responsive experience across PCs, tablets, smart phones and connected TVs and were able to track the attention span accordingly. It was the greatest on PCs (29 minutes), followed by tablets (12 minutes) and phones (8 minutes). There was a single view on a gaming console that lasted 28 minutes.

Video needs to be purpose-built. Personalization is key to increase engagement opportunities. Video is no different. It needs to create mutual value between the viewer and the business.

Video needs to be a priority. Partnerships and prioritization across IT, user experience, digital strategy, analytics and video teams are crucial to the success of your overall video strategy. The whole is greater than the sum of all parts.

Video requires innovation. We plan to explore new and exciting ways to leverage video on our Cisco.com homepage — and pull cross-functional teams together to help us test, experiment and innovate.

What are your discoveries around video? What have you found works and doesn’t work?