#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry

HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.

CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.

Cisco CMX @ HITEC

Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.

The following screen shots show some examples of the analytics in action at the show.

This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.

These images show some of the paths people are taking within the venue this morning.

CMX @ Hyatt Keynote Address: Building the Digital Hotel of the Future

One of CMX’s early adopter customers and innovative hospitality leader, Dania Duke, General Manager of Hyatt Santa Clara, one of 8 Hyatt innovation properties world wide gave a very insightful keynote address to the delegates on the business challenges and opportunities that Hyatt Santa Clara faces and is taking advantage of.

The theme was how do you build the digital hotel of the future? Dania shared  how the Hyatt Regency Santa Clara is maximizing the potential of their Wi-Fi infrastructure to turn the dream of a truly connected hotel into reality. She stated that by using revolutionary digital and mobile technologies including location-based services, analytics and personalization, this innovative hotel is enhancing the guest experience like never before. Join us and discover how to unleash the power of your wireless network.

During the keynote Dania along with George Manuelian of Cisco, presented slides on how Cisco’s CMX solution has been one of the key enablers she and her team are using to derive powerful insights into customer behavior and deliver increased revenues to their business.

Hyatt truly is embracing the digital, mobile, local trends in new innovative and most importantly profitable ways. We at Cisco are honored to be working together with them to bring hospitality of the future to life, today.

Cisco’s location-based services solution, CMX, is enabling organizations across industries to leverage a location-enabled Wi-Fi network to shift the way they connect with end-users in their venues on the mobile level. For more information on the solution, visit: www.cisco.com/go/cmx.

Cisco with our CMX solutions is providing a key enabling technology for indoor location services helping drive this evolution and enhance the value of the mobile retail revolution.

This is part of a series of how location services is a core part of the mobile evolution in various industries.

For more information on CMX visit: www.cisco.com/go/cmx.