Carrier Wi-Fi for the Retail of Tomorrow

By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions

When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments.  We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.

It is so exciting to see this vision coming to life all around us.  One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland.  Stary Browar is more than a mall.  It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.

Cisco worked with Softnet Group and Stary Browar to bring state of the art Wi-Fi into this beautiful environment. The network not only allows shoppers to stay connected indoors, it provides wayfinding maps, information about the latest art projects, opportunities for interacting with the art, and personalized offers as consumers walk through the mall.  Through sophisticated analytics and reporting, Softnet is also able to help Stary Browar with shop location and event planning and can help them measure the success of marketing campaigns.  See Stary Browar come to life in this video:

https://www.youtube.com/watch?v=x058SWkrUnM

Stary Browar sets a high benchmark in the retail industry, and is just one more example of how Cisco partners with service providers and retailers to transform user experiences through innovation.Want to learn more?  Please visit cisco.com/go/spwifi or Tweet us @CiscoSPMobility