Big Data is Just the Beginning: Cisco Connected World Technology Report

This week, the third and final chapter of the most recent Cisco Connected World Technology Report was released. This global survey asked 1,800 IT professionals in 18 countries across a broad range of industries to share their views on the potential challenges of Big Data and beyond. In a previous post , I discussed the evolution of Big Data and the importance of extracting value out of Data in Motion to create new  applications that matter here and now, in real-time. ( Beyond Big Data : Mastering Data in Motion for Positive Business Impact)

Just as the Internet of Everything is bringing together people, process, data, and things to make networked connections more relevant and valuable, the same is true of Big Data — the ability to turn information into actions will create key advantages for businesses, individuals, and countries. This latest CCWTR report provides crucial insight into how IT professionals view this sea change.

Two in three of the survey respondents indicated that Big Data will continue to be a strategic priority for their company in 2013 and for the next five years. Globally, IT professionals believe that Big Data will not only help improve decision making in their own companies but that it will also increase the global competitiveness of their countries.  Countries such as China, Mexico, and India saw the strongest correlation between Big Data and national competitive advantages (over 80% of respondents agreed).

Data Security and Risks

Some of the most interesting findings are about the challenges that IT professionals associate with Big Data. More than one in four respondents globally said that data security and risk management are a major concern. Protecting Big Data is a big challenge. Data resides everywhere; it is in the cloud, in mobile devices, and in social networks. Data comes from disparate sources in different shapes and forms. Multi-perimeter protection is key but securing data and protecting users’ privacy goes beyond the traditional IT view. Big Data brokers buy data sets from stores where you shop and can sell it to anybody.  Sensitive data is protected, but much of your information can be bought and sold without any input or permission from you. While making the data anonymous can protect an individual’s privacy,
re-identification examples show the risks of open data and crowdsourcing.

Better IT Policies

Another particularly interesting finding in the survey is the importance of better policies and improved security to help companies manage the increased traffic related to Big Data but also mobility and video. Only 41% surveyed reported that they were ready for the surge in network traffic. Over 27% say they will need better policies and security measures, and 20% said they will need more bandwidth. These results confirm that bigger pipes alone are not sufficient to handle the data deluge coming from a variety of sources at a high velocity. An intelligent information infrastructure provides a better way to collect, manage, and extract value from data. It is not about transporting the data as quickly as possible from the point of creation to a point of analysis but rather deciding “on the spot” , what to do with the data.

The Key “Takeaway”

Organizations need to expand their view of data beyond traditional storage and analysis in order to develop new systems of engagement that leverage “data in motion,” enabling them to gain real-time insights and create better experiences for their users.

Read more about the report and take a look at the results as they apply to your own country. As usual we welcome your comments!

Data in Motion – A Definition

Data in Motion represents the continuous interactions between connected elements such as people, process, and things. Data from new devices, sensors, and cameras is at maximum value while still in motion. During these interactions, the intelligent network provides secure unique insights in real-time. Value can be extracted and acted upon as events occur to create advantage here and now or even to predict the future. Organizations can make better decisions, provide enhanced experiences, and achieve competitive advantage. A recent Cisco IBSG white paper details the actual value of these connections in some key industries covering a number of use cases.

Potential and Challenges of Data from Cisco Data Center