Cisco and the NBA are ready for the Playoffs

Throughout the season, the NBA Replay Center has found itself at the center of some of the game’s most gripping plays. Time stands still as fans, players and coaches all wait with bated breath as the close calls are confirmed.

Such was the case on March 30th when the Sacramento Kings played the Memphis Grizzlies and Courtney Lee’s jaw-dropping buzzer beater turned an intense game of basketball on its head. As the ball went in the net, no one in the arena, or at home, knew whether the call would be upheld.

It is precisely these moments where Cisco and the NBA Replay Center come into play. Instantly, HD footage and IP data are sent from the arena to the NBA’s state of the art replay facility where it is reviewed, clipped and sent back to the refs at courtside. That footage now arrives in real-time, meaning more time for the game to flow, and less bitten nails on the fingers of the fans.

With the Replay Center, Cisco continues to help the NBA connect to millions of fans worldwide, and drive the league’s myriad communications and content delivery.

The NBA has a lasting legacy of implementing technological solutions that improve the way the game is played and how as an organization they can connect to a fan base that stretches from New York to New Guinea.  Together, we are evolving and improving the fan experience.

We live in a time of unprecedented disruption, a time when winners and losers are decided in a matter of seconds. Whether you work on a basketball court or in a boardroom, Cisco is there to ensure you’re ready to make all the big plays and call all the biggest shots. We’re ready. Are you?