The Votes that Count = Yours

In 2017, our collaboration team focused on the user experience more than ever. It’s about more than how people interact with our technology on a day-to-day basis: It’s also about the lifetime experience of buying and using our products.

The most meaningful awards are just as much about the audience, fans, or users as they are about actors, athletes, or engineers. Receiving accolades from the people who actually use our products and solutions is especially rewarding. That’s why we’re pleased that we recently received three “Reader’s Choice” awards in a competition sponsored by Let’s Do Video. Readers chose:

Cisco Spark for Best Persistent Team Messaging Solution

Cisco Spark Room Series for Best Auto Tracking/Framing Video Camera

Cisco Spark Room Series for Best New Business Communication Product or Service

It doesn’t always take direct votes to represent the voice of the customer. Earlier this year Zeus Kerravala wrote about “Cisco’s Dead-Simple Design Approach” in No Jitter. He points out that Cisco winning multiple Red Dot design awards for our video conferencing products “validates their approach to providing a delightfully simple user experience… In this highly consumerized world, workers expect — sometimes even demand — tools that are easy to use. Tools that are, get used a lot, tools that don’t, sit there and collect dust.”

We received Red Dot design awards in 2017 for the following products:

Cisco Spark Board – Best of the Best

Cisco Spark Room Kit

Cisco Spark Quad Camera

Cisco Spark Codec Plus

Cisco Spark Room 55

The Cisco Spark Board also took home the “Best of Enterprise Connect” award.

To design the “Best of” Cisco Spark Board, the designers looked at how people have changed the way they work while meetings rooms have not changed at all.

https://www.youtube.com/watch?v=-YdMXDI_o_Y

Our partners are also a big part of our success and they’re essential to our customer relationships. We’re proud that CRN, an important resource in our partner community, recognized two of our products in its 2017 Tech Innovator Awards.

Cisco Spark Board for Display – LCD/Signage/Projection/GPU

Cisco Business Edition 4000 for Networking – Voice/Data/UC

As we head into 2018 we’ll maintain our focus on customer relationships. It’s your vote that counts!