Agreed, consumers today view customer experience to include interacting with businesses on their mobile device, even when they are in the branch location. Go to a coffee shop or a store today and you see people using their mobile device to post on Facebook, Tweet and Instagram and send messages and research additional information. Having guest Wi Fi on premise improves the overall experience of customers inside the store, and offers opportunities for business to connect to the customer on their mobile devices with offers such as downloadable applications and streaming content.