You have brought an interesting question. There are many ways to answer it, but depends how knowledgeable is the one who answer it. The general people is enthusiastic and tends to give a quick yes. But those who belongs to this field, do what you did, joining forces between your team and an independent financial research firm that you rely on. And, of course all the data, market research study already gathered, will give a true understanding of the specific customers, is without any doubt the way to go, and then get the right response, that will give the real services or solutions that fits their particular needs. And, as you finally established,...'One needs to truly understand the service provider’s specific pain points and then design the platform around them, to offer the appropriate platform design'. So finally, will be affirmative that ‘the cloud’, and all the technologies, consumption models and applications associated with it, really the key to future business success for video service providers, and far beyond.