Good article Ben -- I think the ability to access/view subscription content outside the home on other screens (e.g., PC, tablet, et al.) is particularly attractive (to me). Being able to easily enjoy the content you are paying for even when you are not at home makes your subscription more valuable. We're not always able to be in front of our home TV, but with Cloud DVR, we can still watch our preferred programming (even cartoons)where ever we happen to be :-)