Today, a large chunk of consumers expect retailers to offer an AR experience. Such immersive experiences are changing the way people communicate with the digital world. VR, AR and MR are changing their approaches to know more about people’s perception. Source : https://www.fingent.com/blog/technology-trends-2019-watch-out-for-the-platform-itization-of-emerging-technologies Only brands which make maximum use of AR can satisfy customers in the long run.