This is a major topic for all SP's. The belief that great content will bubble to the surface is no longer true. Making Web Video Delivery (currently called OTT, already an off-putting term) a priority is key to content providers as much as SP's. The technology for local language is also there (Visual and/or Auditory), but are not always locally interesting or the localization effort is off-putting. Also, borders are enforceable as several providers have shown how to block/reduce proxy use to satisfy content owners.

The biggest problem now, if you do not address your content web delivery issues immediately, is the growing piracy issues. It is real, it takes away real subscribers to the tune of billions of dollars annually, and it reduces your chance to advertise or even reach your customers with any message. Also, it is getting easier since content providers aren't trying hard enough on that problem and have little money to make it happen. Content providers WANT some fragmentation, windowing, lack of true standards, and competition for their material. So, the pirates win again. VHS, DVD, Blu-Ray, and "Digital HD" are functional standards that prioritize content ownership over the channel that provides them and have a simple interface to get it. Until an easy to navigate standard emerges (Sorry, it's not Netflix, YouTube, Hulu, Vudu, or Amazon... yet) between services or tiers of services, pirates will win.