Interesting blog as I was an early adopter of DirectTV Now service. ATT had to launch this to us cord cutters due to the increasing competition from the likes of SlingTV, Sony Vue, and Hulu. I was a 15 year DirectTV subscriber and dropped the service costing over $150/month for a $45/month bill, more choice, and most programs on demand. I think OTT service is becoming a necessity as SP are being forced to charge less for private line MPLS and the new trend toward SD-WAN and NFV is changing how they monetize their offers.