This is why Settop Box model (in-home linear channel box) is such a difficult space for Service Providers to compete in. STB has presence, infrastructure, and more of a universal appeal for most home consumers. However, the STB model has not yet been able to evolve into more of a compelling business for growth and value. I, like most consumers these days want choice, mobility, and value. OTT offers that and more. Interesting discussion and insight.