In reply to stu.

The only reference to Kodi in this blog post is in the context of the label often used on sites such as Amazon, eBay, AliExpress when selling Android TV boxes. These are undeniably sold most commonly as "Kodi boxes".

Of course, Kodi is only one player out of many that can be used for piracy.
And yes, the basic installation of Kodi as distributed by the XBMC Foundation is not focused on piracy.

But I think it's actually disingenuous to pretend that's all Kodi is known for. Even the foundation's president knows it has a reputation problem thanks to the add-on community that has helped Kodi become synonymous with piracy around the world.
As reported by the British newspaper 'The Express' (http://www.express.co.uk/life-style/science-technology/792491/Kodi-Block-Download-Add-On), Federation Against Copyright Theft (FACT) have branded the use of Kodi software to access pirated streams as "an epidemic". They singled out Kodi not because it's a piracy platform but because it's the most widely used in this context.

I wish Kodi every success in distancing themselves from piracy (apparently they're even considering implementing DRM to entice legal content providers to the platform http://www.kitguru.net/channel/generaltech/matthew-wilson/kodi-wants-to-attract-more-legal-content-may-implement-drm-to-help/) but for now they are, even if it's unintended and undesired, inextricably linked with piracy in the minds of the majority of its users.