Thanks for this article, it was a fantastic read. However, it's the first time that I hear the term "Cloud 2.0" in that context. I always thought there is a parallel between Web 1.0 / Web 2.0 and Cloud 1.0 / Cloud 2.0, meaning that a Cloud 2.0 has to be a "socialized" Cloud service (like a Social Intranet with User profiles, etc.). Anyway, we'll see how the majority of people will label it.