Nice read. I am curious why you didn't make the a la carte suggestion for package content? The flexible content only focuses on the ability to view anywhere on any device. Is that really the issue? I read several articles stating viewers are leaving because they are tired of paying for content they don't use. My situation for example. I paid $104.76 for the package I needed to view the three channels I liked, and one channel my wife liked. I made the decision to goto internet TV and over the air three years ago, and now I have my a la carte menu and pay $21 per month. I still can watch on any device, anytime and anywhere. Also, the algorithms used to track my viewing habits and make suggestions for content are worthless. I had a binge on foreign films for a few months. Now a year later, those are still the only real suggestions coming up, and I know I am missing a lot of content. Tastes change with the seasons. Pushing me consistently down the path of content I have grown tired of is the fastest way to lose this customer.