In reply to marco.

Marco - we can agree to disagree in some part: I see the industry moving in the direction of supporting the variety of viewing habits consumers desire. The changes - technological, operational and economic - that enable pirate streaming today, quite easily and with relatively high profit and low risk to the pirates, challenge Video service providers to seek out creative differentiators. Consider the new the new business models offered by leading payTV operators around the world: there is clearly a move towards providing you with the ability to pick and choose the content you want and the device you will use - with OTT, pay-per-event and DVR services on multiple devices

The observation in this article focuses on the increase in legal action against piracy. What we are seeing is not intended to prevent people from watching what they want, when they want it, but rather to protect the rights of the creators of content to get paid for its distribution. One should pay for content because its the right thing to do. Anything else is theft, and is clearly and increasingly seen as such by courts around the world.

Would like to recommend reading "Streaming Sharing Stealing: Big Data and the Future of Entertainment", wherein MD Smith and R Telan analyze market processes and data to show the constraints the video service providers face today in competing with pirate networks, both to maintain an economic edge and to protect copyright.