The fault in this article is that, actually, the industry is NOT "moving in support of new viewing habits". Users have the expectation that content on the Internet should not be limited by country boundaries, that's it. It has little to do with not wanting to pay for that content. People want all content to be available everywhere and want flexible paying models. If the industry would make paying for content as easy as it is to access it for free via a pirate website, people would pay. People don't want to pay a 12 months payTV subscription to view a single footbal match. People can't understand why TV series xyz is available in company 123's US marketplace but not in the French one, for example. The "industry"is defending a 20th century, TV-centric model, that's been obsoleted by the advent of the Internet. Everybody already realized that, except for the content industry.