In reply to marco.

The "marketplace" is moving towards no-geoblock streamed OTT content, sure, but unevenly. It depends on what part of the marketplace you are talking about. Netflix and Amazon are the furthest ahead because it's in their self-interest to shape the future market in their own image. But much of traditional Hollywood is still muddling around in a confused way. Their business is being stolen out from under them by tech companies and they are responding too little and too late, in most cases.

Piracy will be mitigated somewhat by the switch to global OTT distribution but never entirely eliminated. However, it is such a trivial thing in comparison with the massive potential audience growth for the few companies like Netflix and Amazon that will win the OTT race, that it's hardly worth bothering with.

Piracy is too inconvenient for the average person. You have to pay attention to things like "use this version of popcorn time but not that one" or "don't click on that ad!" or use an ad blocker or whatnot...what a lot of bother. People just want a button to push to get their shows without any fuss. That's the value proposition that will win. This is a fight between Silicon Valley and Hollywood with piracy as a minor factor if anything.