In reply to David H. Deans.

That's a claim I hear a lot. Unfortunately, it not entirely true.

From an SP perspective, the value prop for cDVR is mostly a legal one. Service providers are not always allowed to pre-record everything, store it in their libraries indefinitely and make it available right after it was aired. With cDVR, they are avoiding this problem because in the cDVR model the recording is initiated by the end users and is stored on their personal storage in the cloud, hence the SP bares no liability to the recording.

From the user perspective - since not all content is available via VOD/OTT platforms (especially in a reasonable timing window) customers still want to be in control what they record, when they can watch it, and how long they hang on to it.

I agree with you that at first glance it seems like we are solving tomorrow's problems with yesterday's mindset but evidently that's just what the market wants at this point.