Thanks Yvette good to hear for 3 reasons (at least!). Firstly, 4K TVs are out there and the infra needs to catch up. High quality codecs are essential for the second reason. We are finding increasing number of applications for "Video as a Sensor" where the sensor has to be 4K quality for 'ultra-sensitive' measurement. Thirdly, as an Australian, I will be able to watch NZ being humbled tomorrow in the world cup final, in very high quality video :)