In reply to whammer.

I agree. We saw the same with 4G/LTE introduction, where initially the early movers created premium 4G plans for ARPU uplift, but quickly the competition caught-up and ARPU dropped back, yet GB demand accelerated. The issue was that 4G really only brought faster speeds and MNOs mainly targeted the consumer segment. My point in this blog is that with 5G the industry has a chance to create new "5G" custom services with more than just faster speeds, to target the enterprise and vertical markets. Let's see.