In reply to Prashanth Naik K.

Hi Prashanth - the capability that you are referring to is similar to what Time Warner Cable has implemented with their Look Back service. The Cloud DVR ecosystem components support this as a use case. Of special importance is the policy management needed for the system as individual channels / programs may have different enforcement rules for the viewing of previously aired programs.

To help monetize the service more effectively - dynamic ad insertion can be implemented to refresh advertisements that are beyond their original value.