I keep seeing places where the Jobs to be Done framework is useful. It really helps bring clarity to a discussion of value. I like to think about "what people wake up in the morning worried about."

To supplement this blog post, I did a linkedin article that presents some additional Jobs to be Done examples for some companies that are currently achieving high growth in their markets. Take a look: https://www.linkedin.com/pulse/sell-more-cloud-services-using-jobs-done-framework-david-walters/