In reply to mtlngs915.

I can see your point that an "IRL" influencer typically possesses money, success, or a large digital audience. We see Twitter and YouTube personalities crossing over to other mediums of influence all the time now. I would point out that the digital portion of that equation is the great equalizer - meaning most people have nearly equal ability to become influential in some regard simply by having access to a specifically targeted audience of their choice on their smartphone.

The digital world is about immediacy and intimacy. Becoming or staying influential in that space requires getting the right message to the right audience at the right time. To say it another way - if content is king, context is queen.